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Most hiring mistakes don't happen in the interview room.
They happen before a single resume is reviewed.
A manager loses someone on the team. Work starts piling up. A headcount gets approved. The job description goes live — pulled from the last time the role was filled, or assembled from memory, or written by committee in an afternoon.
And just like that, the hiring process has already gone wrong.
Here's what almost no one does before they post a role: they never actually define the seat.
Not the job description. Not the list of requirements. The seat itself — what this person will own, what they won't touch, who they'll work with, and what success actually looks like 12 months in.
The difference between defining a seat and writing a job description is the difference between building a house with blueprints and building one from memory. One gives you a foundation. The other gives you a mess you'll spend years fixing.
The Vault Insight: Most hiring mistakes are made before the first interview. Define the seat before you post the role.
Before your next hire, answer these five questions — in writing, before you touch the job description:
→ What are the 4–6 things this person will own? Not tasks. Accountabilities. The things that fall apart if they leave.
→ What will they explicitly NOT be responsible for? This protects them and prevents scope creep.
→ Who will they interact with, and in what capacity? Peer? Report? Cross-functional partner?
→ What are the 1–2 KPIs that tell you this hire is working? For senior roles, measure outcomes. For junior roles, measure the leading indicators they actually control.
→ What does success look like at 12 months? Work backward from that picture. It will tell you everything you need to know about who you're actually looking for.
Most managers skip this work because it feels slower than just posting the role. It's not. It's the only thing that makes everything else — the sourcing, the interviews, the offer, the onboarding — faster and more accurate.
The blueprint comes first. Everything else follows.
—Sean McGinnis, 2X President, 2X CMO, COO & EOS integrator
